So you have a budding project! You have your website and your start up money, but did you know it takes a lot of time and effort to to keep your website updated and fresh. It is not a secret that Google likes to see websites add or update content on a regular basis, but what happens when you run out of ideas?
Well there are several things you can do to overcome this problem. First lets explain why you need to keep your website updated and fresh. One of the main reasons to keep it fresh is that Google prefers it, the search engine likes to see activity and they favor sites that frequently update their content.
Another reason is that returning visitors will also appreciate updated material. So that brings us to the problem of what do you do when you run out of ideas? One thing you could do is start a blog – blog topics that relate to industry news and trends, you can also create the posts to answer your audiences questions and needs.
The blogs should be 300 to 600 words, some people argue about the number of words believing the shorter the better to keep your audiences attention, but Google prefers the longer ones. Also keep in mind Google does not want to see multiple pages on your site that discuss the same topic, in fact, such a tactic maybe seen as duplicate content. So make it relevant to your industry and make sure it is deserving of a post.
Another good idea to keep things fresh is to rewrite existing pages. There is always a way to improve your site look for pages that you can make better, sometimes the pages are outdated as new information or statistics are released, you can rewrite or just extend the existing page.
Google will notice the changes you make and see it as fresh content, just keep in mind not to sacrifice quality for quantity. So the more pages you have the better chance someone has of finding your site and thus increasing traffic, another advantage of increased pages is the fact you have a better chance Google will notice your site and the higher the ranking you will receive.
Although doing all these things will not guarantee your success it will certainly help you in maintaining your website and ensuring you only put quality pages on the site to help keep your rating high.